Using Facebook Live to Promote Your Dance Studio
A picture tells a thousand words but live video can tell a story, spark action, and make somebody move…literally.
The power of video is that you can share your story, tell the vision for your company, communicate what you can do for customers, and more importantly, build a relationship with potential customers before they even walk in the door. Live video will help someone decide about whether or not to walk in your door and become a customer at your dance studio.
Facebook is a social media platform with millions of users and it’s how people research companies, find out what products they want to buy, and figure out where they want to spend their money.
It may seem daunting and you just might feel like the amateur videos you take of your kids or your dog doing tricks aren’t quality work you would show potential customers. But that’s exactly what people want to see…your dance studio at work and you instructing a class. If you want to get more people engaged with your business, you need to start promoting your business using live video via Facebook.
You just have to take a leap of faith and record the first one. From there, it will get easier. Then you’ll want to start doing it all the time after you see people engaging, commenting, and hopefully walking in the door.
All you need to get started is a smartphone with the Facebook app loaded. Go to the app store and download it for free.
To get started, open your own Facebook profile and open the status bar as if you’re going to write a new post and from there hit the “Live” icon which looks like a human silhouette. From there, you’ll be prompted by the app to give it access to your microphone and camera or to choose your privacy settings (this will allow you to determine who you want to see the live video).
After you’ve finished uploading, you can go back and check out your live video! Be sure to share your dance studio’s page with everyone you know. The more people see your page and your live video posts, the more social engagement you’ll have with fans and people following your page. Enjoy and get sharing!